VP Announces New "Visual Identity"Over the last few years, teams have started focusing more on special apparel for The International. Last year we saw several teams make special team jerseys for TI, often leaving their typical brand colors behind. This year Virtus.Pro is taking this to a whole new level with, what they call, a special "visual identity" for the event.
Not only will the Russian organization have special jerseys for the event, a lot of thought has clearly gone in to the making of them. One such detail is the Chinese text used on the jersey. In the announcement, VP writes:
Chinese fans have a special nickname for our team that can be translated as “powerful fight”. We have combined these words with our logo. There’s also a small easter egg for those who are really into details: the Chinese characters have the letters “VP” hidden within them.
However, the biggest change is the change in logo for the team. For the duration of the event, VP have replaced their traditional Russian bear with a Chinese panda bear.
Very exciting stuff from Virtus.Pro, and we can (hopefully) expect more announcements from other teams in the days to come!